The product is BMW's new car the Z3.
They are advertising their new car.
They are telling us that their new car is fast and agile. i know this because they have shadowed out the bottom of the car so that it looks like a shark, it is a descrete way of saying that it has similair features to a shark.
The target audience is for young to middle aged people that want a quality thrill seeking and good sportscar.
I think that it reaches its target audience.
It is a dramatic advert because the lighting makes the car look like a shark, but it is also informative because it is telling the audience that it has the same qualities and features of a shark.
I like the advert because its simplicity is dramatic and effective, which means that people aknowledge it and think about what it means.
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