They are advertising their new shoe.
Nike is telling us that a lot of work goes into making a pair of shoes and that they are professionally made and of good quality.
The message of the advert is that a lot of work goes in to making a nike shoe.
The target audience is for anybody that wants a good quality, well made shoe.
I think that it reaches the target audience well.
Its quite a humorous advert because there is mini people and a crane to make a shoe, but it is also informing people that a lot of work goes into making their shoes.
I like the advert and i think that the point they are trying to get across is very clear and easy to notice.
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